W HOTEL BOSTON
BOSTON, MA
Luminous purple W’s are strategically suspended from the marquis to maximize street level impact of the hotel’s brand.
The design exposes attachments and structure, adding visual interest to the letter profile.
The design exposes attachments and structure, adding visual interest to the letter profile.
Individual letters matching the building finishes identify the entrances and restaurant, while illuminated 3-D letters glow above the meeting rooms.
Departing from tradition, the guest room signs double as newspaper holders.
