W Hotel Boston

By weenbananas | Published January 30, 2012

W HOTEL BOSTON

BOSTON, MA

Luminous purple W’s interpret the hotel brand, and are strategically suspended from the marquis to maximize street level impact.
The design exposes attachments and structure, adding visual interest to the letter profile.

A 3-D aluminium interpretation of the logo Identifies the restaurants.

  • W signage part of W Hotel branding and visual identity | CRA Graphic Design
  • Another picture of the W architectural sign part of W Hotel branding and visual identity | CRA Graphic Design
  • Architectural Signage part of W Hotel branding and visual identity | CRA Graphic Design
  • Signage: MARKET of the W Hotelpart of W Hotel branding and visual identity | CRA Graphic Design

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